Born in France in 1986, Sara Ouhaddou lives and works between France and Morocco.
As daughter of a Moroccan family living in France, Sara Ouhaddou’s double culture shapes her artistic practice as a continuous language.
Sara Ouhaddou began her career as a designer for some luxury brands, before developing a more artistic and social practice that addresses the challenges faced by Moroccan artisans. She questions the role of art as a tool for economic, social and cultural development, particularly in the Arab world.
By sharing with us her questioning of the transformations of her heritage, Sara Ouhaddou puts traditional Moroccan arts and the codes of contemporary art in tension in order to put forgotten cultural realities into perspective.
Her work has been presented in several solo and group exhibitions, including Connectivité at the Mucem in Marseille,
The Moroccan trilogy 1950-2020 curated by Abdellah Karroum and Manuel Borja Villel at the Reina Sofía National Museum in Madrid, QALQALAH: plus d’une langue curated by Virginie Bobin and Victorine Grataloup at the Kunsthalle in Mulhouse and the CRAC in Sète, Déracinement at Z33 in Hasselt, Manifesta 13 in Marseille, Global(e) Résistance curated by Christine Macel, Alicia Knock and Yung Ma at the Centre Pompidou in Paris, Notre monde brule curated by Abdellah Karroum at the Palais de Tokyo in Paris.